Now as you build the first version of an app, next you must start, maintain and provide required assistance to the app. Now regular updates are needed for most apps available on App Stores. Just have a look:
- Around 1-4 updates a month are required for most of business-centric and successful apps.
- On the basis of user feedback, data and team, frequency of update is decided.
- Most of feature updates must not require more than two weeks
- Faster bug fixing updates must be balanced with extended feature releases
- In order to make an effective strategy, it’s necessary to plan for 2-4 updates in advance as well make sure they are used to market requirements and demands.
Why App Updates Matter?
App updates are seen as a revolutionary and effective tool that’s useful in designing best marketing tools. As there is increase in the number of apps being installed by users on their devices, it has become a necessity for every app to require regular updates. This is useful in increased traction and engrossment of users. As regular updates are released, developers gain new users while retaining the old ones as well. Now the primary benefits of regular updates of app is – AppStore presents the updated apps on top position while app leaders comprising of Apple and Google also like app updates mainly when they release a major OS. Hence, it’s necessary to update apps on major OS launch days.
At the same time, app updates are required to build a reliable fan-following in case the update comprises of bug fixes and features and functionalities requested by users. With frequent updates it becomes clear that you are committed to the app as well as maintaining your app. At the same time, frequent updates are required in the marketing of an app as the most loyal users recommend your app while other users look for similar app. keeps in mind that this kind of assurance can’t be gained just by doing app marketing.
Ultimately, app updates also offer a valuable great way for developers so that their user-base via feedbacks, ratings and release note can be communicated. But there are only few users who are likely to release notes. Also, most of the times, technically savvy users read the release notes, hence they must never go unnoticed.
So, What if you update your app every month?
Nowadays most App stores have inundated apps, not rewarding the “ship it and prosper” approach. As we talked earlier too, most successful and business-centric apps are updated twice a month, while others get updated at least a month. Hence, if you feel your apps don’t require being updated once a month, then think again regarding Mobile app development.
However, as you consider updating your app, it must depend on qualitative user feedback, quantitative data and in-depth understanding of the marketplace. However as you maintain the right balance of these aspects and do the appropriate pulse of the marketplace, your app will turn into a successful product.
Still, several exceptions remain there as it comes to the guidance of 1-4 app updates done every month. In case you did develop several of mobile apps and your portfolio list is big, then it may turn out to be baffling experience to update every app every month or twice a month. Thus, in that regard, it’s necessary to think which apps are in “maintenance mode” with slight requirement being there for continued investment.
At Octal Info Solutions, we offer brilliant web and mobile application services at cost-effective prices to clients all around the globe.