Mobile Website Development

How to Craft your Mobile Web Strategy

Instant access, one touch communication and screen responsiveness have something in common. These features come naturally to your mind when you thing about mobile web. Mobile web development takes care of these ideas and many more around the realm of mobility, to give you the personalized handy gadget feel across all responsive affairs of interaction with your mobile device. What we need to understand is it is a phenomena and not a variation of something that already exists. Mobile website is not a squeezed or trimmed version of your desktop website. It has an individuality to deal with. It has a face, a real one for that matter!

Well, for something that important, you need to be much focused with your proceedings and craft real ideas doing justice to its kind existence. And of course, in any given case, it is important to have something built right and that comes over and above knowing and eventually experiencing a thing. So, let’s not extend it too much and get on with the strategies that go in building the mobile website right.

Avoid scaling down your desktop site

This is the first thing you should do to get on the right track with your mobile website. Scaling down right away defeats the purpose of having a mobile website. Just behave in your mobile context. Place only the important things on top and don’t just plainly follow the order in which things are appearing on the web version. Put collapsed menus at the bottom. Try to arrange things going beyond what responsive CSS and HTML does it for you, looking at it from the visual merchandising perspective. Make important things get more important place to be seen. Change the navigation to suit the mobile dimensions and functionality of the gadget. Resize images using JavaScript or CSS in a way that consumes lesser space and decreases loading time. All this can be done if you ditch your conservative ideas and play big and far on mobility!

Focus on User Experience

Mobile has its purpose to serve. When a user is looking at a mobile site, they have certain expectations from it. Or you can say they expect this site to behave in a certain way. Responsiveness is one thing but what they want from here is something very light to be used on the go. The entire design has to give them a feeling that it will be easy for them to access. Each button and point of reference should provide consistent scheme of presentation and design engineering. The functionality should work perfectly with different device needs and combine with the interfacing components to offer refined utility perspective and eventually a great user experience.

Structure the content right

Placing the compressed version of desktop content on your mobile website is not going to work. Think from the perspective of a mobile user. Consider their needs. Think about how they would approach the content on their respective mobile devices. Think about different scenarios. Take into account the details for conversion patterns and structure while you plan the content for mobile website. Craft your content strategy keeping in mind the narrow confines and limitations of mobile display. Focus on the user needs in connection with mobility and plan it accordingly.

If you are really looking to have a website to work compliantly with the mobile functionality well, you need to know how to operate it well and then connect it with user domain. There is no perfect recipe for building mobile web following an absolute guidebook. Building it right completely depends on how you approach the points explained here. If you do it right, these strategies would greatly help you form the dependable base and move ahead confidently with your idea and get right with your mobile web endeavor!

Sumit Garg

Project Manager @ Octal Info Solution