2015 was a significant year for mobile that’s become an important part of our everyday lives with users turning more demanding owing to their experiences with mobile applications and websites. Now, as 2016 coming closer, it’s time to dig out the trends that will be out there next year.
Consumer Focus
Businesses need to look beyond than marketing their products and consider the overall experience a customer has with their brand. On the basis of that best efforts need to be made in order to enhance the experience at multiple points. Mobile has brought a big change in the way we shop and interact with information. Thus, it has become imperative for businesses to adjust their mobile apps and websites to reflect this shift in customer behavior. You need to create a user experience that caters to how your customers are using your application and how are they going to use it if features are lacking.
Push Notifications
As it comes to push notification strategies, there are going to be some improvements. This tool is useful when it comes to retaining customers and engaging them. It plays a vital role in how mobile customer interactions are initiated these days. Thus, the businesses must focus on developing smart push notification programs that are more personalized and offer improved contextual relevance.
Content Driven
It has been analyzed by the marketers that the methods that proved useful earlier weren’t effective anymore when used on mobile devices as mobile marketing requires its own strategy. Customers often get turned off by overly overt marketing on mobile devices this is why a more content driven approach means more important to businesses. You must have the ability to personalize your mobile offerings and the content within.
Ad Targeting
The businesses need to better their ability to create data-driven experiences for their customers as this way the targeting of ads will greatly improve and become way more effective. For this you can rely on data from many sources. As your customers opt-in to your data program they will provide a large amount of information regarding their preferences and demographic information as it is going to be proved helpful.
Deep Linking
Deep Linking is going to increase as businesses make efforts to have their content more discoverable. With the help of APIs, Google and Apple offer opportunities to allow mobile app content to be found via mobile search. Businesses can deep link to app content from their mobile advertising programs or websites, while other apps can make better the consumer journey by deep linking into content in your app. Users are going to come across more and more app content in mobile search and will be able to see mobile exclusive content that’s not available for other devices. This is going to better the opportunities a brand has to engage with customers and create conversions.
Mobile Video
Videos play a huge role in the success of mobile apps as businesses are making best efforts to capitalize on this trend. As per the recent research, 58% of the people they surveyed confirmed that they watched videos on a daily basis from their mobile device. Thus, quality video production can be highly effective in reaching this sizable and growing audience.
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