social media app Development

Characteristics For Making A Brilliant Social Media App

Creative developers are constantly exploring ways to integrate new features in their social media app. Incorporating new features helps to maintain app strength and popularity as well as secure an ever-increasing customer base too.

However, at the same time, stacking up your app with more than the required features can have an adverse effect on the app’s success. More features can sometimes puzzle the users, thus defeating the core functionality and intuitiveness of the app. Hence, it is imperative to strike the right balance with a set of integrated features that seek to promote the primary functions of the app.

According to recent researches, an average adult interacts with nearly seven apps a month. So, in order to stand apart in this competition-ridden market, you will need an inventive strategy for incorporating features in your social media app wisely so as to develop a revolutionary app.

Here is a rundown of some important features without which a social media app would simply not hit the target.

  1. Quick Login

The primary function of every social media app is to help the users connect with their friends and family located across the globe in an easy and effective manner. With these social connections so uncomplicated and quick, it can be easily deciphered that the app offers easy log in options. Quick login will undoubtedly reduce the abandon rate and intensify the app’s popularity. The more user-friendly the app is, the more are the chances of it for gaining a high rating among the users.

  1. Profile Customization

Users love to update their social media profiles on a regular basis. They want to update their latest profile pictures, share their daily mood, post the videos they like, future events they will be attending, the activities they are involved in and much more.

The social media app you develop, should offer a list of customization options that permits the users to update their display pictures, existing job roles, interests, one-liner intros, etc.

when they wish. Such features do not only elevate the profiles of users, but also enhances the credibility associated with them.

  1. Engaging News Feed

Social media is the most effective platform for venting out your thoughts and opinions so as to bring about a change in the society. In today’s era, it has become an utmost necessity for the users to be acquainted with the sophisticated and iterative platforms that allows them to express themselves and news feed is the best place where users can share their stories with the world in the form of statues, photos, videos and more. Ultimately, this feed is replete with all kinds of exciting stories, impelling videos and other international content portions that users can like, share or comment on.

  1. Push Notifications

Push notifications have proved to be an effective way of increasing the conversion rates in comparison to emails and text messages. Therefore, every mobile app developer is looking to concoct robust push notification strategies that are integrated with astute reads, ongoing trends, well-targeted promotions and customized content.

  1. Security and Privacy

App developers are constantly looking to devise the best ways of integrating the highest grade of security in their apps, as this is one of the major concerns faced by them. With real users and their personal data being inputted into the app, it becomes all the more important for developers to ensure that every bit of this information remains secure. The developers should try to offer frequent updates that fix the bugs and breach corners, thus enhancing the value and standard of their app.

  1. Prominent Search

Needless to say, the search functionality is indispensable for all social media apps. The trending social apps today not only permit the users to conduct a traditional search but also offer a plethora of advanced options that helps them to refine their search in the most effective manner. The filtering options available to them should allow to quickly locating the content they are looking for.

Talking about the design, the placement of the search button and bar plays a significant role in enhancing the user experience. Add the search bar, preferably at the top of the page and integrate options like recent, popular searches, trending and top categories for making your app more engaging. Also, jamming up the space with surplus options can drift the users from their main purpose. So keep it simple.

  1. Network Building

Social media is all about connecting with people belonging to different geographies. Users love to add their friends to their social profiles, gain followers and meet new people. So, the developers need to incorporate the functionality that allows the users to add peers at their will and in a swift manner.

Final Thoughts

In this post, we have only mentioned some of the trending features that are a must today for your social media app to witness immense success. Apart from this, there are a lot of other things that demand due attention, such as selecting the appropriate platform, studying the target audiences, etc.

Taking the right step at the nascent stage is sure to guarantee success for your app. So, pay heed to choosing the right people, right features and right funds primed right from the outset.

Sumit Garg

Project Manager @ Octal Info Solution